Zurab Pololikashvili
Secretary-General, UNWTO
Helping the travel industry reach travelers, everywhere
Discover the insights and tools to reach global travelers at every stage of their journey, from dreaming about a trip to booking flights and hotels to exploring local businesses.
Explore helpful insights and tools
Destination Insights
Explore how tourism demand is changing and how this year compares to previous years' demand.
Hotel Insights
Learn where interest for your hotel and your region is highest right now, explore booking trends, and learn about the digital tools you can use to attract new guests and grow your business.
FOR TRAVEL COMMERCIAL PARTNERS ONLY
Travel Analytics Center
Dive deep into travel demand trends and see your account performance across Google's travel search experiences, to help you make better business and marketing decisions and allow you to improve the performance of your operations.
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The World Tourism Organization (UNWTO) and Google have developed a series of online acceleration programs designed to foster innovation and digital transformation for better tourism planning.
Testimonials
Powered by innovation and driven by data, tourism can recover with sustainability and inclusivity at its core. Through this partnership with Google, UNWTO will be able to better help our Members and the whole of global tourism make the right decisions at the right time, accelerating recovery and helping us return stronger.
When it comes to tourism recovery, digital technology can be part of the solution. The Destination Insights tool by Google is very useful as it helps all industry players understand real-time evolving travel trends in light of the pandemic.
H.E. Wishnutama Kusubandio
Minister of Tourism and Creative Economy of Indonesia
We’ve been working closely with partners like Google on innovative solutions to rebuild the industry. The tool provides valuable insights into people’s travel aspirations, enabling data-driven decisions to welcome the world to our shores again.
Desmond Lee
Minister for National Development, Minister-in-charge of Social Services Integration, and Co-chair of the Emerging Stronger Taskforce, Singapore Government
Thanks to our partnership with Google, we advanced in the innovation strategy promoting data-driven instruments like the Insights Tool. It helps our Member States make strategic decisions to create more modern, sustainable & inclusive tourism.
Natalia Bayona
Director Innovation, Education and Investments, UNWTO
Incredibly excited about Google's Travel Insights to better understand global trends to inform our tourism strategy. We believe this tool will inspire further collaborations on information access between government, academia, and industry.
Taiwan Tourism Bureau
Ministry of Transportation and Communications
We are inspired by industry players like Google who continue to create solutions to support the tourism sector in these challenging times. Hotel Insights & Destination Insights will be an easy and useful tool for travel and hotel stakeholders to better understand travel trends and consumer demands in a timely manner. We see this helping the industry during the recovery process.
Chip Rogers
President & CEO, American Hotel & Lodging Association